Friday, February 5, 2010

Google supports 'click-to-call' mobile ads

Google Mobile Ads Just Got More Interactive, as it has unveiled a mobile feature, Click-To-Call, that allows advertisers to add a clickable local phone number to mobile paid search ads.

The potential customers can reach you easily as the feature allows the user to click on a phone number in an advertisement to automatically place a call to the advertiser. The advertiser can put a business specific phone number in the ads placed by them which will appear on the mobile devices with internet browsers. User can just click on the number to call just like he/she clicks to visit your website.

What’s more interesting is that the ads and phone numbers displayed are based on the caller's location, so if a user searches for a chain store, the ad will automatically display the closest location!

Google claims that the new feature will also make it easier to fully measure the results of ads by allowing users of this service to track how many calls one can actually receive.

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It doesn’t end there! The cost of the ads will also remain same as in case the users clicking through to your website. Also, the analytics can be filtered by ad group campaign.

The company also invited advertisers to participate in the beta trial, and they claim to have received positive response. Google seems to be leading the way when it comes to mobile advertising market, but Apple, Microsoft and Yahoo are also the other competitors. Recently Apple bought mobile ad company Quattro. Seems like the competition is going to get stiff!

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Related links:
Nokia announced Ovi Maps, which is a turn-by-turn navigation application


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