Samsung aims to up handset sales in 2010

Samsung Electronics one of the largest mobile handset makers aims to sell 270 million handset units in 2010, up 19 per cent from a year earlier. Considering the fact that most research firms expect the mobile phone market to grow 6-7 percent in 2010, the handset shipment growth aimed by the company is more than double that of the market average.

Smartphone’s and touch screen phones will lead growth in developed markets such as North America and Europe, while demand for regular handsets in emerging markets will also recover.

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Earlier last month, Nokia, which is the world’s biggest maker of mobile phones, posted fourth quarter profit larger than the estimates. Also, LG Electronics Inc. declared that it aims to increase shipments of its phones 20 % this year and introduce about 20 smart phone models. It seems that the three giants are all geared up to lead the way in 2010! So one can surely expect more exciting offers this year!

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Samsung aims to up handset sales in 2010

Nokia's free Ovi Maps application is proving to be a crowd pleaser

Ovi Maps, which is the result of Nokia's $8.1 billion purchase of map data firm Navteq in 2007, finally seems to be picking rewards. Today, the company has announced that there were a million downloads of Ovi Maps in the first week, averaging a download per second!

An update to the Ovi Maps app that works on a range of Nokia phones was launched last week and has already been downloaded by more than a million happy navigators.

The free update features turn-by-turn navigation for walkers or drivers, bringing Nokia users on to a par with Android customers. People living in China with Nokia handsets were the most likely to download the software reported the company, followed by Italy, UK, Germany and Spain.

Applications form one of the main planks of Apple’s mobile strategy; however the policy of offering free versions of functions could reward Nokia with even higher sales for sure!

Check out the offers on the compatible handsets if you also want to be a part of the success story!
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Google supports 'click-to-call' mobile ads

Google Mobile Ads Just Got More Interactive, as it has unveiled a mobile feature, Click-To-Call, that allows advertisers to add a clickable local phone number to mobile paid search ads.

The potential customers can reach you easily as the feature allows the user to click on a phone number in an advertisement to automatically place a call to the advertiser. The advertiser can put a business specific phone number in the ads placed by them which will appear on the mobile devices with internet browsers. User can just click on the number to call just like he/she clicks to visit your website.

What’s more interesting is that the ads and phone numbers displayed are based on the caller's location, so if a user searches for a chain store, the ad will automatically display the closest location!

Google claims that the new feature will also make it easier to fully measure the results of ads by allowing users of this service to track how many calls one can actually receive.

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It doesn’t end there! The cost of the ads will also remain same as in case the users clicking through to your website. Also, the analytics can be filtered by ad group campaign.

The company also invited advertisers to participate in the beta trial, and they claim to have received positive response. Google seems to be leading the way when it comes to mobile advertising market, but Apple, Microsoft and Yahoo are also the other competitors. Recently Apple bought mobile ad company Quattro. Seems like the competition is going to get stiff!

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Nokia announced Ovi Maps, which is a turn-by-turn navigation application

Google supports 'click-to-call' mobile ads